Release and promotion Neighborhoods (Blink-182 album)

wishing uk radio promotional cd




— mark hoppus on canceling uk tour in order complete album

expectations neighborhoods described alternative press gigantic, both within music industry , record-buying mainstream. mtv news called neighborhoods 1 of anticipated albums of 2010 when album scheduled year, , again 1 of anticipated rock albums of 2011. kerrang! called 1 of anticipated releases of 2011, , featured on list of spin s 26 fall albums matter . album title , release date officially announced in july 2011. in preparation of deluxe edition, band compiled ten tracks 3 extras. deluxe edition tracks sequenced differently standard version. night released album s lead single on july 14, , band began streaming new song, heart s gone , through dedicated website on august 4. second single neighborhoods, titled after midnight premiered on bbc radio 1 on september 6, 2011. wishing released november 21, 2011, promotional single alternative radio exclusively in uk. album leaked 2 weeks before release, despite being under high level of security. hoppus commented nme surprised took long leak , relieved rather annoyed had, reading warm comments album online.

blink-182 returned interscope records distribute album, found music industry landscape dramatically different since band s last effort. label has no resources or capital used to, delonge said in interview billboard, have locked on contract. interscope, since band s break-up, had pared down rock department, in contrast other labels. blink-182 broke @ heightened popularity period pop punk, neighborhoods released in era genre in billboard described lacking exciting mainstream representation, in addition falling sales peer bands. band approached sponsorships, song releases , social media incorporation during rollout of neighborhoods. social media such facebook , twitter present throughout each stage of album, hoppus believed allowed more direct access , control on band s music. although modlife, delonge s revenue-sharing online service, not involved in promotion of record, band s personal business projects integrated, such macbeth footwear , famous stars , straps. retailers such hot topic , interpunk.com carried different-colored vinyl editions of neighborhoods included mp3 download cards. band partnered at&t in order promote album, appearing in national spot htc status; band partnered best buy, sold uniquely colored htc status preloaded band s music. television ads through networks such espn explored week of release. in addition, hoppus , delonge appeared in film festival fan montage video of night , honoring various internet fans through tongue-in-cheek categories.