Marketing Pepsi Zero Sugar

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a can of pepsi max in previous design (july 2010–august 2016)


pepsi max advertised uncle drew slogan buckets.


richard speight, jr. pepsi max delivery guy commercials last 2 years, ads featuring major baseball , football stars, , snoop dogg , 4-time nascar sprint cup series champion jeff gordon, worked pepsi max in 2013 create pepsi max & jeff gordon present: test drive, along road trip race track 2 years prior. pepsi max sponsored gordon s hendrick motorsports teammate kasey kahne during 2013 cup series season.


coca-cola 0 pepsi 0 sugar s primary competing product, introduced in 2008.








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